Tools
Run the numbers.
Free, no email required.
A small set of interactive calculators for Google Ads operators, SEO leads and growth teams. Built to model real decisions you face — budget shifts, conversion-rate impact, ROAS targets — without the lead-magnet wall.
MER Calculator
Marketing Efficiency Ratio — total revenue divided by total ad spend. The single metric that exposes whether your marketing investment is actually growing the business, not just hitting ROAS targets while bleeding margin.
Open calculator → AvailableTarget CPA Calculator
Find out the most you can afford to pay per lead based on your job value, delivery costs and margin target — before you start spending on ads.
Open calculator →CRO Impact Calculator
Slide your conversion rate up or down and see the cascading effect on monthly revenue, CAC and runway. The fastest way to model whether CRO investment is worth the effort.
ROAS Target Calculator
Reverse-engineer the ROAS you actually need based on your margin structure, fulfillment costs and growth targets. Stop optimizing toward vanity ratios.
Google Ads Budget Planner
Model spend allocation across campaign types — Search, Performance Max, Shopping — based on your funnel structure and conversion data.
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