Notes & analysis
The blog.
Specific, technical breakdowns of how I think about Google Ads, SEO and the strategy layer underneath both. Written for marketing leads, operators and business owners.
Google Ads
What is a good Target CPA in Google Ads?
I've worked with local businesses who spend $5K per month on Google Ads and enterprise scale accounts at $150K+ per month. What…
Google Ads
What I learned managing $20M+ in Google Ads at Google
The TL;DR I advised 55 clients per quarter across $20M+ in annual ad spend, primarily ecommerce plus B2B SaaS, financial services and…
SEO
Choosing a Detroit SEO company: A buyer’s guide (2026)
Most Detroit business owners hire an SEO company blind. They get pitched by three or four agencies, all claiming the same things.…
Google Ads
Why Google Ads CPA increases when you raise budget
TL;DR — Google wants your money, but you can make it work The "Limited by budget" status is Google nudging you to…
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