Service / Google Ads
Paid search,
engineered from inside.
I worked at Google as an Ads Strategist, learning how the auction actually rewards account quality, attribution accuracy and conversion signals. I build Google Ads systems that scale spend efficiently — not just accounts that pass a checklist.
The problem
Most Google Ads audits stop too shallow.
Bid adjustments and match-type tweaks are the easy work. The harder work is upstream: are you measuring conversions the platform can actually optimize against? Is your account structure aligned with how Smart Bidding wants to learn? Are your landing pages giving the auction the signals it needs to find your best customers?
When campaigns underperform, the answer usually isn't another keyword. It's an architectural problem disguised as a tactical one.
$20M+
Lifetime managed ad spend (Google + agency)
Ex-Google
Ads Strategist at Google before launching PentaDimension
Full-funnel
From click to conversion to LTV
What's included
A complete Google Ads system.
Account architecture audit
Conversion tracking, audience structure, campaign organization. The foundation most audits skip.
Bidding strategy design
Smart Bidding configuration tied to your actual margin math, not vanity ROAS targets.
Creative & landing pages
Ad copy, asset strategy and landing page direction — built to convert the traffic, not just attract it.
Attribution & measurement
GA4, conversion API setup, enhanced conversions — so the platform optimizes against your real business outcomes.
Weekly optimization
Hands-on management. Strategy and direction stay with me, not delegated to someone running a checklist.
Direct strategic access
Strategy comes from me, not from a junior running someone else's playbook. You'll have a direct line when you need it.
Related reading
From the blog.
Specific, technical breakdowns of how I think about Google Ads. Written for operators and marketing leads, not beginners.
Tools
Run the numbers yourself.
I'm building a small set of calculators and planners for Google Ads operators — free, no email required.
Coming soon. See what's planned →
Let's talk
Let's figure out your growth plan.
A 30-minute call to map where you are and where to go next.
Work with me